Middle East: New energy export to the new overseas market

The core advantages of new energy development in the Middle East
 

• Abundant solar and wind energy resources:

The solar radiation resources in the Middle Eastern countries can meet the conditions for economic development. The climate type in the Middle East is mainly subtropical desert climate, with abundant solar radiation resources. At the same time, the wind energy resources in the Middle East are very rich, especially in Saudi Arabia and Turkey. The International Energy Agency (IEA) report shows that by 2030, the total power generation capacity of renewable energy (excluding hydro power) in the Middle East will exceed 192 GW, 17 times the current level, of which solar power generation will account for more than 42% and wind power will account for about 35%.
 
 

• Support for the Middle East's "top-down" national development strategy

The Middle Eastern powers, led by Saudi Arabia, the United Arab Emirates and Israel, have all made the development of new energy a priority: In 2016, Saudi Arabia issued its first energy transformation programmatic document, "Vision 2030", which promised to establish a renewable energy market. In 2017, the UAE government launched the "National Energy Strategy 2050", planning to increase the proportion of clean energy in total energy consumption to 50% by 2050. In 2022, the Israeli Ministry of Environment released an updated version of the renewable energy development roadmap, planning to increase the proportion of renewable energy power generation installed capacity to 40% by 2030.
Note: A top-down country is one where the national government actively promotes the development of domestic new energy through policy measures.
 
l Market demand drivers of the Middle East's "bottom-up" countries
Due to the damage caused by war, countries such as Yemen, Iraq and Palestine have backward domestic power infrastructure, making it difficult to meet the electricity needs of the people. In this context, people spontaneously purchase new energy power generation equipment to obtain stable and cheap electricity.
 
 
Potential blue ocean products in different types of countries in the Middle East

1. Saudi Arabia, a typical country of "top-down"
Data shows that among Saudi Arabia's new energy products, solar air conditioners, solar cameras, home energy storage systems and solar inverters have the highest DUV data, with a fast year-on-year growth rate and a high number of inquiries. Saudi Arabia's hot climate has created a huge demand for cooling solutions, which makes solar air conditioners particularly important. In this climate, the demand for reliable energy storage and efficient energy management systems has also driven the demand for home energy storage systems and solar inverters. Therefore, these types of products will become high-opportunity products in the Saudi market in the coming period.
Solar Air Conditioner
Home energy storage system
Solar Inverter
Solar Camera
 
 
2. UAE, A typical country of “top-down” type
Data shows that among the UAE's new energy products, solar rack systems, home energy storage systems, solar cameras and solar inverters have the highest DUV data, with a fast year-on-year growth rate and a high number of inquiries. For the UAE market, although domestic policies strongly support the transformation and development of new energy, most of its new energy projects are contracted and led by large companies. Therefore, national station merchants should reduce the export of large solar products and instead export more customized products such as solar cameras. On the one hand, it can avoid direct competition with large companies, and on the other hand, it can better adapt to the more refined needs of the UAE.
Solar Mounting System
Home energy storage system
Solar Inverter
Solar Camera
 
 
3. Turkey, A typical country of “top-down” type
Data shows that among Turkey's new energy products, the DUV growth rate of solar air conditioners, solar bracket systems, solar cameras and uninterruptible power supplies exceeded 170% year-on-year, and the DUV data in the past 30 days was high. Considering Turkey's anti-dumping law against China, photovoltaic modules and solar panels face export difficulties, but solar air conditioners, solar cameras and solar bracket systems will become new high-opportunity products.
Solar Air Conditioner
Solar Mounting System
UPS
Solar Camera
 
 
 
4. Oman: A typical country of “top-down”
Data shows that among Oman's new energy products, the DUV growth rate of solar lamps, home energy storage systems and portable emergency power supplies exceeded 50% year-on-year, and the DUV data in the past 30 days was high. Solar lamps, home energy storage systems and portable emergency power supplies will become new high-opportunity products.
 
Solar Street Light
Solar Power Station
Solar Energy System
 
5. Iraq : A typical country of “top-down”
Data shows that in the past 30 days, Iraq has the highest DUV data and inquiries for home energy storage systems, solar inverters and solar racking systems.
Although battery products such as lithium-ion batteries and UPS are still the main exports, solar energy is a potential solution to Iraq's electricity needs due to insufficient investment in the power sector and rapid growth in electricity demand. In the medium and long term, solar products will occupy a certain share in the Iraqi market, especially solar inverters, home energy storage systems and solar racking systems. In addition, solar water pump systems will also become an opportunity product for solar agriculture in Iraq.
Solar Mounting System
Home energy storage system
Solar Inverter
Solar Water Pump
 
6. Lebanon  : A typical country of “top-down”
Data shows that Lebanon's demand for new energy products is concentrated on solar products, energy storage products and battery products. The year-on-year growth rate of DUV of home energy storage systems, uninterruptible power supplies and solar inverters exceeded 80%. Due to the lack of domestic power infrastructure, the demand for solar products, energy storage products and battery products will continue to dominate the Lebanese market.
Home energy storage system
Solar Inverter
UPS
 
7. Yemen : A typical country of “top-down”
Data shows that Yemen's demand for new energy products is concentrated on energy storage products, solar products and battery products, among which the DUV growth rate of household energy storage systems, solar inverters, uninterruptible power supplies and lithium-ion batteries exceeded 120% year-on-year. Due to the long-term impact of war, the domestic power infrastructure has been damaged and electricity prices are high. Therefore, the demand for solar products, energy storage products and battery products will continue to dominate the Yemen market.
Home energy storage system
Solar Inverter
UPS
Lifepo4 battery